Author Alejandro Zuleta Alejandro Zuleta (he/him) is a choral-theater composer and conductor exploring the intersection of music, culture, and power. He directs Music at Co-Cath (MACC). Essay Colgate Is Not Toothpaste: On Classical Music, Art Music, and the Theft of a Category May 28, 2026 I grew up in Bogotá in the late ‘80s. Toothpaste was no longer called “toothpaste” — it was Colgate. Author Alejandro Zuleta
